Emme Smith

Hi, I’m Emily Smith (but you can call me Emme 😊).

I’m a strategic social media and marketing professional with experience across motorsports, entertainment, and live events. I specialize in developing and executing digital content strategies, managing social accounts, and producing live and trackside coverage that drives audience engagement and brand visibility. My background spans content creation, press communications, and campaign planning, with a focus on delivering measurable results while collaborating with teams to craft compelling, platform-native stories.

I’m also extremely online in the best way—always tuned into trends, formats, and internet culture—and I love turning a good moment into a well-curated photo dump.

Recognized for creativity, attention to detail, and the ability to thrive in fast-paced, high-pressure environments, I bring both structure and storytelling into everything I create.

Here’s what fuels me:

Sports

I grew up playing sports, and they instilled in me a strong sense of drive, discipline, and competitiveness that still shapes how I work today. I’m drawn to the energy, strategy, and emotion behind sports—from the intensity of game day to the stories unfolding behind teams, athletes, and fans. I follow Formula 1, IndyCar, IMSA, and MLB (go Sox), and am especially interested in how each league builds narrative and connection with its fans.

Traveling & Adventure

I get a little spark every time I step into something new—whether it’s a city I’ve never been to, a random creative idea that pops into my head, or a challenge I didn’t see coming. I love the feeling of figuring things out as I go, of diving into something unfamiliar and seeing where it leads. Curiosity drives me, and I’m happiest when I’m exploring and creating.

Entertainment

Movies, music, TV, and theater inspire me endlessly.

Favorite movies: Little Women (2019), Beautiful Boy, Project Hail Mary, and When Harry Met Sally…

Music: Role Model, Ariana Grande, Olivia Dean, Tate McRae, Taylor Swift, and Malcolm Todd

TV: Severance, Shrinking, Friends, and Normal People

Theater: Evita, Spring Awakening, The Last Five Years, Wicked, and West Side Story