Account Manager

12 Hours of Sebring

Clients: Hyundai Motor America, Wayne Taylor Racing, Peregrine Racing

Hyundai Seeks to Continue Podium Success at Sebring International Raceway
FOUNTAIN VALLEY, Calif., Mar. 19, 2026 – After opening the 2026 IMSA Michelin Pilot Challenge (IMPC) season with a historic victory at Daytona, Hyundai Motor America (HMA) is looking to build momentum as the team heads to Sebring International Raceway for the Alan Jay Automotive Network 120, March 18-20, 2026. Hyundai returns to Sebring looking to extend its legacy of TCR dominance. The grueling Florida circuit has become a cornerstone of the brand’s on-track success. Hyundai enters this year’s race boasting an incredible six-year podium streak, headlined by a 2025 victory and back-to-back double-podium finishes in 2023 and 2024.
At the season opener at Daytona International Speedway, Hyundai and Bryan Herta Autosport (BHA) secured an impressive win with the No. 76 Elantra N TCR. Drivers Denis Dupont and Preston Brown delivered a late-race charge to claim the four-hour endurance victory. The pair was joined on the podium by Mason Filippi, Bryson Morris, and endurance co-driver and TCR World Tour international winner, Josh Buchan, in the No. 33 Elantra N TCR, who finished third after leading a race-high 58 laps. The No. 98 Elantra N TCR lineup of Mark Wilkins, Maddie Aust, and Andre Castro of the Hyundai N Trophy Cup, completed a dominant team showing with a fourth-place finish at Daytona. Hyundai entries demonstrated depth and resilience throughout the field, overcoming contact, penalties, and mechanical challenges to produce a strong overall result to open the 2026 IMPC season.
Heading into Sebring’s 120-minute sprint race, Hyundai and BHA will field a powerhouse four-car lineup. Denis Dupont and Preston Brown in the No. 76 Elantra currently lead the IMPC Drivers’ Championship and aim to extend that gap. They will be joined by full-season contenders Mason Filippi and Bryson Morris in the No. 33 and the veteran-led duo of Mark Wilkins and Maddie Aust in the No. 98, who are eager to build on their top five performance at Daytona. Despite a tough result to start the year, Harry Gottsacker and Lance Bergstein in the No. 18 Elantra N TCR are ready to rebound. The Hyundai stable at Sebring is completed by Rockwell Autosport Development’s No. 15 Elantra N TCR entry driven by Daniel Hanley and Doug Oakley.
The Alan Jay Automotive Network 120 at Sebring will kick off with the green flag set for 2:00 p.m. ET. Fans can catch the live coverage of the race streamed on Peacock and YouTube.
- Sebring International Raceway: 3.74-mile, 17-turn road course
- Drivers’ Championship Standings: First place, No. 76 BHA Hyundai Elantra N TCR driven by Denis Dupont and Preston Brown
Hyundai Hope on Wheels
For the third-straight season, Hyundai Hope on Wheels is committed to donating $100 for every lap led by a Hyundai vehicle to a specific local hospital at every race in the 2026 season. Hyundai Hope on Wheels has raised $11,400 so far this season to fight pediatric cancer after a dominating performance in Daytona. At Sebring, the receiving organization will be the Orlando Health Arnold Palmer Children’s Hospital.
Hyundai Continues Podium Success, Furthers Championship Lead at Sebring
FOUNTAIN VALLEY, Calif., Mar. 23, 2026 – Building a successful start to the 2026 campaign, Hyundai Motor America secured a double-podium result at the Alan Jay Automotive Network 120 at Florida’s Sebring International Raceway over the race weekend. Powered by the Hyundai Elantra N TCR, Bryan Herta Autosport (BHA) and Rockwell Autosport Development fielded five entries in the 120‑minute IMSA Michelin Pilot Challenge (IMPC) TCR-class contest held on the historic 3.74‑mile, 17‑turn circuit. The No. 18 Elantra N TCR of Lance Bergstein and Harry Gottsacker finished in second and the No. 33 Elantra N TCR of Mason Filippi and Bryson Morris rounded out the podium with a strong result in third despite a mid-race incident.
Amid a chaotic start at Sebring, a multi-car incident triggered an early full-course caution, and the race unfolded with numerous position changes and strategy calls across multiple yellow and green flag periods. The No. 33 entry of Mason Filippi and Bryson Morris showed resilience throughout, recovering from an off-track incident and mid-race contact to fight back to a third-place finish.
Leading Hyundai’s charge was the No. 18 of Lance Bergstein and Harry Gottsacker in second, followed by the No. 98 Elantra N TCR of Maddie Aust and Mark Wilkins in fourth. Despite challenges, the No. 15 Elantra N TCR of Daniel Hanley and Doug Oakley and the No. 76 car of Preston Brown and Denis Dupont finished 13th and 14th, capping off a determined team performance across the field.
The IMSA Michelin Pilot Challenge season continues Saturday, May 2, 2026, at WeatherTech Raceway Laguna Seca as Hyundai looks to build championship and podium momentum.
- Top-Finishing Hyundai: Second place, No. 18 BHA Hyundai Elantra N TCR driven by Lance Bergstein and Harry Gottsacker
- Top-Qualifying Hyundai: Third place, No. 33 BHA Hyundai Elantra N TCR driven by Mason Filippi and Bryson Morris
Hyundai Hope on Wheels
For the third-straight season, Hyundai Hope on Wheels is committed to donating $100 for every lap led by a Hyundai vehicle to a specific local hospital at every race in the 2026 season. At Sebring, Hyundai Hope on Wheels raised $5,300 for leading three laps during the race and the No. 33 finishing on the podium, with all proceeds being donated to Orlando Health Arnold Palmer Children’s Hospital. Hyundai Hope on Wheels has raised $16,700 so far this season to fight pediatric cancer following the first two races at Daytona and Sebring.

IndyCar Barber

Clients: Kids on Track, Honda Racing Corporation

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Intro: A series of high-impact motorsport communications and digital strategy initiatives designed to elevate team storytelling, expand audience reach, and drive real-time fan engagement. Across work with Kids On Track, Hyundai Motor America, Wayne Taylor Racing/Peregrine Racing, and Honda Racing Company, these projects focused on executing trackside content capture, strategic campaign planning, and data-backed digital growth during major racing events like the 12 Hours of Sebring and IndyCar Barber.

Key Responsibilities:

Strategic Planning & Strategy: Formulated end-to-end content calendars, campaign roadmaps, and press communication schedules across multi-platform channels, aligning trackside coverage with broader team and brand goals
Trackside Content & Media Capture: Captured dynamic, real-time trackside visual assets and delivered pre- and post-race coverage to support media pickup, strengthen brand presence, and tell high-velocity narratives under live race conditions
Data-Driven Insights: Monitored channel analytics and optimized outreach, successfully driving over 6.4K monthly views, a 37% non-follower reach rate, and a 1,300% surge in impressions for community-focused initiatives

Formula E