Intro: A volunteer engagement and digital documentation initiative designed to capture the operational energy and community spirit of the Formula E event workforce. The project focused on streamlining volunteer onboarding, increasing digital participation, and creating high-impact visual storytelling across social platforms to elevate the volunteer experience and strengthen community culture.

Key Responsibilities:

• Visual Documentation & Asset Creation: Captured and documented real-time volunteer and staff experiences through photography, video, and short-form reels to showcase event culture and workforce dynamics

• Onboarding Content Strategy: Produced clear directional and introduction videos to support volunteer orientation, clarify key role responsibilities, and improve onboarding efficiency.

• Creative Content & Engagement: Developed and executed creative social media concepts, including adapting trending short-form video formats, to drive peer engagement and boost active volunteer participation.